PERSONAL CLOTHING LINE & MARKETING PLAN
I created a clothing line called ‘Green Jeans’ that focuses on quality, stylish and sustainable denim clothing while committing to leave as little impact on the earth as possible. I created a fashion marketing plan with a description of the brand, customer analysis, competitive analysis, market research and trend forecasting, and clothing designs. It also includes information about the manufacturing, supply chain, and channels of distributions, as well as extensive descriptions and mockups for the sales and marketing branding strategies.
FISKER INC. ADVERTISING CAMPAIGN
: I am currently working on an electric vehicle advertising campaign for the brand ‘Fisker Inc.’. This campaign aims to increase brand exposure and increase reservations of their Fisker Ocean EV launching in 2022. The campaign includes extensive market research, creative branding strategies and recommendations, media planning, campaign calendar planning, and budget flow charts. I am currently creating the design and format of the campaign book using InDesign and Illustrator.
TINDER REBRANDING CAMPAIGN
The vision of the "Keeping Confidence Afloat" Tinder rebranding campaign is to transform Tinder into a trendy, yet comfortable platform that can be widely used and accepted. Through the newly created College Ambassador Program, we hope to encourage Gen Z to explore their social scene confidently using Tinder. Our tagline “Keep Confidence Afloat” embodies our efforts to make Tinder a safe space that prompts confidence in our individualism and in our ability to branch out and meet new people.
BUBLY BRAND POSITION CAMPAIGN
The rebranding Bubly campaign focused increasing brand awareness, increasing sales within the flavored sparkling water market, promoting recycling habits with the target demographic, and promoting the Bubly brand with happy, healthy and joyful campaign messages. Our team launched our campaign "Sip & Smile" which emphasized a positive and welcoming brand attitude and jumpstarted our creative mockups, celebrity spokesperson and partnership recommendations, sample social media posts, and advertisements across all mediums including both print and digital.
THE ELDER ADVOCACY CENTER PUBLIC RELATIONS
CAMPAIGN
Providing support, education and monitoring of the elderly population. The Elder Advocacy Center is a company designed to assist the families in finding the best care for their aging parent. They offer a multitude of services with the goal of easing the stress that often comes with caring for an elderly relative while also finding the best care possible for the patient. Our public relations team partnered with successful elder care organizations, created a communication plan, established social media accounts, as well as a website and identified the target audience all in an effort to help The Elder Advocacy Center become a successful, well-known, well-respected and trusted company.
ESYSTEM SOLUTIONS WEB DESIGN & DEVELOPMENT
As a website designer and developer intern at eSystem Solutions, I was responsible for creating a new and improved website using Hyperlink Text Markup Language and Cascading Style Sheets. I began this task by assessing the current website, specifically the design, structure, navigation, content, and purpose of the site. The website has not been edited since 2005, so the design elements are simple and lacking creativity. I designed the layout for the website and wrote the HyperLink Text Markup Language and Cascading Style Sheets code for each page of the site.
INDIAN MOTORCYCLE ADVERTISING CAMPAIGN
This Indian Motorcycle Advertising campaign strived to promote the American heritage of Indian Motorcycles and increase exposure of the brand. It aimed to emphasize the intense American history behind the Indian Motorcycles as well as help increase the association of Indian bikes with "American bikes" - both historical and reliable. The campaign is integrated, patriotic, and historical. All components of the campaign display a clear and concise communication message. All aspects display the importance of American pride and the history of Indian Motorcycles.
LYDIA'S HOUSE PRINT MATERIALS
Lydia's House is a transitional housing program in Eastern Missouri for abused women and their children. I designed an informational brochure about Lydia's House to help inform and educate the public. This brochure features information about what Lydia's House is, the programs and services they offer, a testimonial from a resident, contact information, and donation opportunities for those interested in helping combat domestic abuse.
VISUAL DESIGN PORTFOLIO
My visual design portfolio showcases my various designs, logos, and other digital illustrations I created using Adobe Photoshop, Adobe Illustrator and Adobe Indesign.
STUDY ABROAD TRAVELOGUE
Throughout my semester abroad in Australia, I met new people, traveled new places, and experienced new things. But my travels and adventures were more than cool photo opportunities, Instagram posts, and checks on my bucket list. I learned not only about the world we live in and the people that populate it, but also about myself. “If we allow, global learning will not only carry us into the world around us, but also into the world within”. As I journeyed through ‘the land down under’, I realized that it wasn’t so much about discovering myself as it was about creating myself. This travelogue documents my experience studying abroad in Australia as a mindful traveler and global citizen.